ASPS launched two “Do your homework” public safety campaigns, regarding facial fillers and silicone breast injections. Each campaign highlighted the unique experience and wide-ranging skills of ASPS member surgeons, as well as their requirement to operate in accredited facilities. Through the first two months, the campaigns garnered more than 250 broadcast, digital and print placements across the country and reached a total audience of more than 150 million.
» Botched Breast Procedure
» Facial Filler Safety
ASPS produced a multi-faceted public awareness campaign, which focused on the increase in body contouring procedures after massive weight-loss. Data included the comprehensive 2014 Annual Procedural Statistics Report. Through the first two months, the campaign earned more than 300 broadcast, digital and print placements throughout the U.S. and reached a total audience of more than 730 million people.
Social media elevated public awareness and member engagement through new initiatives, such as member “takeovers” on the Instagram account, a live Twitter question and answer segment with president Dr. Song, and Social Daily Digest—where new social media material is prepared and disseminated to members each day for use on their professional social media platforms.
AMERICAN SOCIETY OF PLASTIC SURGEONS / 2015 ANNUAL REPORT